{"product_id":"alcoholic-drinks-trends-in-the-middle-east-africa-2026","title":"Alcoholic Drinks Trends in the Middle East \u0026 Africa, 2026","description":"\u003cdiv class=\"panel-container panel-expanded panel-border\" data-qe-id=\"product-description\"\u003e\n\u003cdiv class=\"panel-body panel-light\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"panel-body panel-light\" id=\"description-viewer\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid-90\"\u003e\n\u003cdiv class=\"grid-100 description-content\"\u003eThis brief looks at some of the key trends in alcoholic drinks in the Middle East and Africa. It specifically looks at trends that have changed significantly since 2025.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-100 description-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"grid-100 description-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1) Summary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2) Middle East: three alcoholic drinks trends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-alcoholic and halal-brewed drinks become the Gulf entry route\u003c\/li\u003e\n\u003cli\u003eDubai consolidates as the on-trade and spirits hub\u003c\/li\u003e\n\u003cli\u003eConflict hits the UAE on-trade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e3)  Africa: five alcoholic drinks trends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOwnership changes hands: Diageo, Heineken and Castel restructure\u003c\/li\u003e\n\u003cli\u003eNigeria’s brewers return to profit growth, but taxes cap the recovery\u003c\/li\u003e\n\u003cli\u003eRegulators move from announcements to enforcement\u003c\/li\u003e\n\u003cli\u003eNew entrants: Varun Beverages, Asahi and regional investors move into beer\u003c\/li\u003e\n\u003cli\u003eBrewers localise inputs: malt, barley, sorghum and molasses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Trendtype","offers":[{"title":"Default Title","offer_id":48856447549645,"sku":"TTRT00302","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/3115\/6173\/files\/KeytrendsinalcoholinAfricaandMEcover.jpg?v=1794565603","url":"https:\/\/store.trendtype.com\/products\/alcoholic-drinks-trends-in-the-middle-east-africa-2026","provider":"Trendtype","version":"1.0","type":"link"}