This brief looks at some of the key trends in HORECA in the Middle East and Africa. It specifically looks at trends that have changed significantly since 2025.
Table of contents:
1) Summary
2) Middle East: five HORECA (hotels, restaurants and cafés) trends
- Conflict hits hospitality, but QSR leaders keep growing
- Regional operators build their own brand portfolios
- Saudi hotel pipeline: midscale, religious tourism and conversions
- Delivery platforms become restaurant infrastructure
- Coffee, drive-thrus and Asian brands lead openings
3) Africa: five HORECA (hotels, restaurants and cafés) trends
- Hotel pipeline hits a record, led by North Africa
- QSR chains push into secondary towns and forecourts
- Premium cafés and delis grow at the top end
- Restaurants go digital through fintech and owned apps
- Suppliers build dedicated foodservice channels