In June 2023 Jumia formally announced a new change of strategy as it seeks to become profitable: a focus on what it calls rural markets. This report looks at the Jumia pick up station network in Cote d’Ivoire and the implications for other Jumia markets like Kenya and Nigeria if the same expansion criteria is applied.
Reasons to buy
- Understand Jumia's rural expansion strategy
- Identify key towns and cities where Jumia is looking to expand
- Assess Jumia's potential to penetrate urban and rural areas in key markets
Key Questions Answered
- What is Jumia's rural expansion strategy?
- What are the implications for other markets, like Kenya and Nigeria?
- What penetration of consumers can Jumia acheive in the short term?