Key Trends in Alcoholic Drinks

This report looks at consumer drivers, key trends, and product innovation in beer and spirits across markets in Africa. it provides more than 40 examples of innovative products and analyses them in the context of emerging trends such as emerging flavours and new product types.

Table of Contents:

1. Overlapping trends and megatrends
   
   
2. Restriction on alcohol consumption
   
   
3. Alcohol market sizes and opportunities
   
   
4. Energy drinks x Alcohol
   
   
5. Bitters
   
   
6. Craft beers
   
   
7. Non-alcoholic malt drinks
   
   
8. Commercialised traditional alcohol
   
   
9. African-ish alcohol
   
   
10. Premium spirits
    - Gin
    - Vodka
    - Rum
    
    
11. Mixers
    
    
12. Key takeaways