This report looks at consumer drivers, key trends, and product innovation in beauty across markets in Africa. It provides more than 25 examples of innovative products in skincare, haircare and fragrances and analyses them in the context of emerging trends and new product types.
Table of Contents:
- Overlapping trends and megatrends
- Women's autonomy
- Trends in essentials
- Personal care routines
- Social media and e-commerce
- Influencers
- Content commerce
- Category leaders
- Social media and e-commerce
- Common skincare concerns
- Skin lightening products
- The influence of K-beauty
- Emerging natural ingredients
- Hydration and glow
- Cross category beauty
- Men's skincare
- Haircare
- Trends in haircare
- Category innovation
- Category leadership
- Fragrances
- Trends in fragrances
- Provenance and luxury
- Category leadership
- Key takeaways