This report looks at consumer drivers, key trends and product innovation in confectionery across markets in Africa. it provides more than 30 examples of innovative chocolate, sugar confectionery and gum and analyses them in the context of emerging trends in the confectionery market.
Table of Contents:
- Overlapping trends and megatrends
- Positioning and format
- Affordability
- Chocolate in the traditional trade
- Chocolate wafers
- Affordable me toos
- Fun and Indulgence
- Novelty and interactive products
- Filled confectionery
- Flavour trends
- Prevalent flavours
- Dairy flavours
- Premiumisation and health
- Wellness confectionery
- Clean candy
-Artisanal chocolate
- Key takeaways