Key Trends in Soft Drinks in Africa

Key Trends in Soft Drinks in Africa

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This report looks at consumer drivers, key trends and product innovation in soft drinks across markets in Africa. it provides more than 30 examples of innovative soft drinks and analyses them in the context of emerging trends such as functional benefits, emerging flavours and new product types.
 

Table of Contents:

  1. Overlapping trends and megatrends

  2. Dairy and protein
    - The importance of drinking yoghurts
    - Fruit flavoured drinks 
    - Beyond malt drinks
    - Protein power

  3. Flavour trends
    - Local flavours
    - Candy flavours
    - Growing Asian influence
    - Aloe vera

  4. Premium health

  5. Category busters

  6. Homegrown values

  7. Key takeaways