The Market Access Index measures how easy it is to access African markets for foreign FMCG exporters. It focuses on four metrics: market accessibility, market reliability, market stability and market openness. Those metrics are combined to create a general risk and accessibility score for the countries surveyed. That score can then be used to compare the risks existing on a market with its attractiveness from the perspective of FMCG exporters.
Reasons to buy
- Find out which markets are most accessible
- Learn about balancing risk and attractiveness
- See overall rankings
Table of contents
- Presentation
- Market Accessibility
- Market Reliability
- Market Stability
- Market Openness
- Balancing Risk and Attractiveness