The report provides a snapshot of demographic trends, living standards, consumer spending and income classes and and economic conditions shaping consumer behaviour. It highlights income levels, digital access, household dynamics, and the role of children and women in society to provide insights into consumer dynamics and market potential.
Table of Contents
1. Country Overview
General Overview
Election and Public Holidays
Climate of Main City
2. Demographics
Population
Population by Age Group
Median Age
Households and Household Size
Main Cities and Population
Urban and Rural Population
3. Income Levels and Household Spending
Income in Main Cities
Income Classes
Household Spending
Where Consumers Spend on Grocery
Grocery Retail
4. Living Standards
Living Standards
Access to Electricity
Households Owning a Radio
Households Owning a Television
Households Owning a Refrigerator
Households Cooking with Clean Fuel
Households with Improved Sanitation
Households with Finished Floors
5. Health
Life Expectancy
Infant Mortality
Stunting
Obesity
6. Children
Population of Children
Welfare of Children
7. Women
Fertility
Median Age of First Marriage of Women
Labour Force Participation of Women
Parliamentary Participation of Women
8. Digital and Mobile
Internet Access
Mobile Network Coverage
Social Medi