This report looks at packaged soft drinks sold across retail channels in Lagos, analysing pricing, flavour profiles and brand presence across seven categories: carbonated soft drinks, energy drinks, malt drinks, juices, dairy-based drinks, artisanal drinks, and water. It identifies themes around flavour variety, format, pricing and consumer occasions that show what primarily low and middle income consumers buy and drink across informal and formal trade.
Table of Contents:
1.The Lagos market in context
2.Price summary
3.Taste summary
4.Carbonated soft drinks
5.Energy drinks
6.Dairy-based drinks
7.Malt drinks
8.Juice
9.Artisanal drinks
10. Water