The Energy Drinks Market in Africa

The Energy Drinks Market in Africa

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This report looks at energy drinks sold across retail channels in 51 markets in Africa, analysing market size, growth, pricing, regulation and brand presence across the full competitive field: global premium brands, affordable multinationals, mass market and value brands, and category-busting innovators. It identifies themes around market growth, local competition, flavour and format innovation, marketing strategy and consumer demographics.

Table of contents1) Country overview and fastest-growing markets
  •  The energy drinks market in Africa, size and growth to 2030
  •  The largest energy drinks markets in Africa
  •  The fastest-growing energy drinks markets
  •  Central Africa market and country data
  •  East Africa market and country data
  •  North Africa market and country data
  •  Southern Africa market and country data
  •  West Africa market and country data
  •  Market size versus growth
2) Energy drinks regulation
  •  Sugar and excise tax
  •  Caffeine regulation
  •  Alcohol-blended energy drinks regulation
3) Key players
  •  Brand tiers
  •  Global premium
  •  Global premium affordable
  •  Mass market players
  • Category-busters
4) Key trends across Africa
  •  The rise of local players
  •  Local flavour innovation
  •  Wellness and functional positioning
  •  Brewery-led distribution
  •  Alcoholic energy drinks
5) Consumer marketing trends
  •  The core consumers: young, urban and male
  •  Women: a clear gap
  •  Consumption by under-18s
  •  Marketing strategy overview
  •  Sport
  •  Music and celebrity
  •  On-pack promotions
  •  Gaming