{"product_id":"the-energy-drinks-market-in-africa","title":"The Energy Drinks Market in Africa","description":"\u003cdiv class=\"panel-container panel-expanded panel-border\" data-qe-id=\"product-description\"\u003e\n\u003cdiv class=\"panel-body panel-light\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"panel-body panel-light\" id=\"description-viewer\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid-90\"\u003e\n\u003cdiv class=\"grid-100 description-content\"\u003e\n\u003cp\u003eThis report looks at energy drinks sold across retail channels in 51 markets in Africa, analysing market size, growth, pricing, regulation and brand presence across the full competitive field: global premium brands, affordable multinationals, mass market and value brands, and category-busting innovators. It identifies themes around market growth, local competition, flavour and format innovation, marketing strategy and consumer demographics.\u003c\/p\u003e\n\u003cdiv aria-setsize=\"-1\" id=\"message-list_1784725814.242019\"\u003e\n\u003cdiv\u003e\n\u003cdiv aria-roledescription=\"message\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003eTable of contents\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003e1) Country overview and fastest-growing markets\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e The energy drinks market in Africa, size and growth to 2030\u003c\/li\u003e\n\u003cli\u003e The largest energy drinks markets in Africa\u003c\/li\u003e\n\u003cli\u003e The fastest-growing energy drinks markets\u003c\/li\u003e\n\u003cli\u003e Central Africa market and country data\u003c\/li\u003e\n\u003cli\u003e East Africa market and country data\u003c\/li\u003e\n\u003cli\u003e North Africa market and country data\u003c\/li\u003e\n\u003cli\u003e Southern Africa market and country data\u003c\/li\u003e\n\u003cli\u003e West Africa market and country data\u003c\/li\u003e\n\u003cli\u003e Market size versus growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cb\u003e2) Energy drinks regulation\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e Sugar and excise tax\u003c\/li\u003e\n\u003cli\u003e Caffeine regulation\u003c\/li\u003e\n\u003cli\u003e Alcohol-blended energy drinks regulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cb\u003e3) Key players\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e Brand tiers\u003c\/li\u003e\n\u003cli\u003e Global premium\u003c\/li\u003e\n\u003cli\u003e Global premium affordable\u003c\/li\u003e\n\u003cli\u003e Mass market players\u003c\/li\u003e\n\u003cli\u003eCategory-busters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cb\u003e4) Key trends across Africa\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e The rise of local players\u003c\/li\u003e\n\u003cli\u003e Local flavour innovation\u003c\/li\u003e\n\u003cli\u003e Wellness and functional positioning\u003c\/li\u003e\n\u003cli\u003e Brewery-led distribution\u003c\/li\u003e\n\u003cli\u003e Alcoholic energy drinks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cb\u003e5) Consumer marketing trends\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e The core consumers: young, urban and male\u003c\/li\u003e\n\u003cli\u003e Women: a clear gap\u003c\/li\u003e\n\u003cli\u003e Consumption by under-18s\u003c\/li\u003e\n\u003cli\u003e Marketing strategy overview\u003c\/li\u003e\n\u003cli\u003e Sport\u003c\/li\u003e\n\u003cli\u003e Music and celebrity\u003c\/li\u003e\n\u003cli\u003e On-pack promotions\u003c\/li\u003e\n\u003cli\u003e Gaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Trendtype","offers":[{"title":"Default Title","offer_id":48604347662541,"sku":"TTRT00294","price":2495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/3115\/6173\/files\/EnergyDrinksKenya_4bb132ad-c9ae-407f-8381-ade5edd08912.jpg?v=1784729240","url":"https:\/\/store.trendtype.com\/products\/the-energy-drinks-market-in-africa","provider":"Trendtype","version":"1.0","type":"link"}