The Grocery Retail Market in Kenya to 2028

The Grocery Retail Market in Kenya to 2028

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This report provides key data and analysis on the grocery retail market in Kenya. It covers the size of the grocery retail market at a national and key city level, the value and share of the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share.

Key Questions Answered

  • Who are the leading supermarket chains in Kenya and what is their market share?
  • What is the value of the grocery retail market and how will it grow to 2028?
  • What are the key sales channels by value and outlet universe?
  • What are the main cities for supermarket sales?

Reason to Buy

  • Identify the top modern trade grocery retailers and their weight of sales
  • Quantify the value, per capita spend and forecast growth of the grocery retail market
  • Assess channel splits in grocery retail for modern, traditional, online and pharmacy
  • Understand the key cities and market dynamics

Table of Contents

  • Grocery Retail Market Overview
    •     Grocery Market Overview
    •     Grocery Market Size
    •     Grocery Market Size Growth
  • Modern And Traditional Grocery Retail
    •    Modern And Traditional Trade
    •    Other Market Definitions
    •    Modern And Traditional Trade
    •    Modern Grocery Retail Channels
  • Supermarket Landscape – Key Cities
    •     Key Cities
    •     Key Cities – Modern Supermarket Trade
    •     Leading City For Supermarket Sales
    •      Key Cities For Supermarket Sales
  • Supermarket Landscape – Key Brands
    •     Key Brands
    •     Top 10 Modern Supermarket Brands

Table of Figures

  • Figure 1: Grocery Retail Market Size, Nominal Value ($m), Kenya, 2019 – 2028
  • Figure 2: Grocery Retail Market Size, Nominal Value ($ per capita), Kenya, 2019 – 2028
  • Figure 3: Market Growth, Nominal and Real Growth Rate (constant 2018 US$)  Kenya, 2019 – 2028
  • Figure 4: Modern and Traditional Trade Share by Value (%), Kenya, 2024
  • Figure 5: Modern Grocery Market Value Share by Channel (%), Kenya, 2024
  • Figure 6: Key Cities Share of National Modern Trade Sales by Value (%), Kenya, 2024
  • Figure 7: Supermarket Competition Intensity in Leading City, Kenya, 2024
  • Figure 8: Supermarket Outlet Mapping in Leading City, Kenya, 2024
  • Figure 9: Supermarket  Competition Intensity in 6 Key Cities, Kenya, 2024
  • Figure 10: Top 10 Supermarket Brands by Estimated Annual Sales ($m), Kenya, 2024
  • Figure 11: Top 10 Supermarket Brands by Number of Stores, Kenya, 2024

Table of Tables

  • Table 1: Market Size, Nominal ($m) and Real (constant 2018 US$m)  Value Forecast, Kenya, 2019 – 2028
  • Table 2: Modern and Traditional Trade, Kenya, 2024
  • Table 3: Modern Grocery Retail Sales by Channel, ($m) Kenya, 2024
  • Table 4: Key Cities for Modern Grocery Retail by Value, Kenya, 2024
  • Table 5: Top 10 Supermarket Chains by Est. Sales, Kenya, 2024