This report provides key data and analysis on the grocery retail market in Kenya. It covers the size of the grocery retail market at a national and key city level, the value and share of the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share.
Key Questions Answered
- Who are the leading supermarket chains in Kenya and what is their market share?
- What is the value of the grocery retail market and how will it grow to 2030?
- What are the key sales channels by value and outlet universe?
- What are the main cities for supermarket sales?
Reason to Buy
- Identify the top modern trade grocery retailers and their weight of sales
- Quantify the value, per capita spend and forecast growth of the grocery retail market
- Assess channel splits in grocery retail for modern, traditional, online and pharmacy
- Understand the key cities and market dynamics
Table of Contents
- Grocery Retail Market Overview
- Grocery Market Overview
- Grocery Market Size
- Grocery Market Size Growth
- Modern And Traditional Grocery Retail
- Modern And Traditional Trade
- Other Market Definitions
- Modern And Traditional Trade
- Modern Grocery Retail Channels
- Supermarket Landscape – Key Cities
- Key Cities
- Key Cities – Modern Supermarket Trade
- Leading City For Supermarket Sales
- Key Cities For Supermarket Sales
- Supermarket Landscape – Key Brands
- Key Brands
- Top 10 Modern Supermarket Brands
Table of Figures
Figure 1: Grocery Retail Market Size, Nominal Value ($m), Kenya, 2021 – 2030
Figure 2: Grocery Retail Market Size, Nominal Value ($ per capita), Kenya, 2021 – 2030
Figure 3: Grocery Market Growth, Nominal and Real Growth Rate (constant 2018 US$) Kenya, 2021 – 2030
Figure 4: Modern and Traditional Trade Share by Value (%), Kenya, 2025
Figure 5: Modern and Traditional Trade by Value ($m), Kenya, 2023 and 2025
Figure 6: Modern Grocery Market Value Share by Channel (%), Kenya, 2025
Figure 7: Key Cities Share of National Supermarket Chain Sales by Value (%), Kenya, 2025
Figure 8: Supermarket Chain Outlets in Johannesburg, Kenya, 2025
Figure 9: Supermarket Chain Competition Intensity in 6 Key Cities, Kenya, 2025
Figure 10: Top 10 Supermarket Brands by Estimated Annual Sales ($m), Kenya, 2025
Figure 11: Top 10 Supermarket Brands by Number of Stores, Kenya, 2025
Figure 12: Modern Trade Share Change of Top 5 Supermarkets , Kenya, 2023 - 2025
Table of Tables
Table 1: Market Size, Nominal ($m) and Real (constant 2018 US$m) Value Forecast, Kenya, 2021 – 2030
Table 2: Modern and Traditional Trade, Kenya, 2025
Table 3: Modern Grocery Retail Sales by Channel, ($m) Kenya, 2025
Table 4: Key Cities for Supermarket Chain Retail Sales by Value, Kenya, 2025
Table 5: Top 10 Supermarket Chains by Est. Sales, Kenya, 2025