This report provides key data and analysis on the grocery retail market in Morocco. It covers the size of the grocery retail market at a national and key city level, the value and share of the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share.
Key Questions Answered
- Who are the leading supermarket chains in Morocco and what is their market share?
- What is the value of the grocery retail market and how will it grow to 2028?
- What are the key sales channels by value and outlet universe?
- What are the main cities for supermarket sales?
Reason to Buy
- Identify the top modern trade grocery retailers and their weight of sales
- Quantify the value, per capita spend and forecast growth of the grocery retail market
- Assess channel splits in grocery retail for modern, traditional, online and pharmacy
- Understand the key cities and market dynamics
Table of Contents
- Grocery Retail Market Overview
- Grocery Market Overview
- Grocery Market Size
- Grocery Market Size Growth
- Modern And Traditional Grocery Retail
- Modern And Traditional Trade
- Other Market Definitions
- Modern And Traditional Trade
- Modern Grocery Retail Channels
- Supermarket Landscape – Key Cities
- Key Cities
- Key Cities – Modern Supermarket Trade
- Leading City For Supermarket Sales
- Key Cities For Supermarket Sales
- Supermarket Landscape – Key Brands
- Key Brands
- Top 10 Modern Supermarket Brands
Table of Figures
- Figure 1: Grocery Retail Market Size, Nominal Value ($m), Morocco, 2019 – 2028
- Figure 2: Grocery Retail Market Size, Nominal Value ($ per capita), Morocco, 2019 – 2028
- Figure 3: Market Growth, Nominal and Real Growth Rate (constant 2018 US$) Morocco, 2019 – 2028
- Figure 4: Modern and Traditional Trade Share by Value (%), Morocco, 2024
- Figure 5: Modern Grocery Market Value Share by Channel (%), Morocco, 2024
- Figure 6: Key Cities Share of National Modern Trade Sales by Value (%), Morocco, 2024
- Figure 7: Supermarket Competition Intensity in Leading City, Morocco, 2024
- Figure 8: Supermarket Outlet Mapping in Leading City, Morocco, 2024
- Figure 9: Supermarket Competition Intensity in 6 Key Cities, Morocco, 2024
- Figure 10: Top 10 Supermarket Brands by Estimated Annual Sales ($m), Morocco, 2024
- Figure 11: Top 10 Supermarket Brands by Number of Stores, Morocco, 2024
Table of Tables
- Table 1: Market Size, Nominal ($m) and Real (constant 2018 US$m) Value Forecast, Morocco, 2019 – 2028
- Table 2: Modern and Traditional Trade, Morocco, 2024
- Table 3: Modern Grocery Retail Sales by Channel, ($m) Morocco, 2024
- Table 4: Key Cities for Modern Grocery Retail by Value, Morocco, 2024
- Table 5: Top 10 Supermarket Chains by Est. Sales, Morocco, 2024