This report explores the impact of conflict in Ukraine and the lasting direct and indirect effects of COVID-19 on African consumer markets. It looks at risk factors, opportunities and key trends.
Reasons to buy
- Understand the key factors driving growth in African consumer markets
- Identify who the winners and losers will be
- Assess key risk factors
- See how external events will shape market developments
Key Questions Answered
- Will the Ukraine conflict have much of an impact?
- Which countries will be affected (most)?
- Can brands navigate risks and generate opportunities?
Table of Contents
Rising risks and volatility
- Covid-19
- Rising costs of food
- Freight costs
- Oil and fuel
- Country risk
Key trends shaping 2022
- Oil exporters
- Export bans
- Food insecurity
- Price caps
- Availability of fx
- Domestic manufacturing and tariffs
- Reformulation and trading down
- Me too products and parallel trade
- Packaging switching
- Pressure on distributors
- Disruptive buying platforms
- The role of supermarkets
Conclusions