This report provides the most up-to-date analysis of the leading supermarket chains in Kenya. This report analyses Trendtype’s proprietary research on the emerging supermarket sector in Nairobi and beyond, its key players, challenges for operators and brand owners, and our forecasts on the future development.
Reasons to buy:
- Identify the market leaders in the Kenya supermarket sector.
- Quantify the number of stores, floorspace and position of the top supermarket chains.
- Understand how each retailer positions itself and targets consumers.
- Assess the balance between domestic and foreign players in the retailer landscape.
- Understand how top supermarket chains compete against one another.
- Assess the size of the supermarket sector and its growth.
- Analyse the market opportunity and future outlook for supermarket retailers in Kenya.
- Gain important insights on future developments for the sector in Kenya.
Table of Contents
- The Grocery Market
- Grocery Market Landscape
- The Top Supermarket Chains
- Positioning of Leading Supermarket Chains
- Main Cities
- Key Findings and Future Outlook