After years of growth driven by price rises, the world’s largest FMCG companies are chasing volume again. Trendtype explains why Africa is where that volume will come from, and the five adaptations companies need to win there.
After years of growth driven by price rises, the world’s largest FMCG companies are chasing volume again. Trendtype explains why Africa is where that volume will come from, and the five adaptations companies need to win there.