{"product_id":"the-volume-shift-why-fmcg-players-must-look-to-africa-and-what-it-takes-to-win-there","title":"The Volume Shift: Why FMCG Players Must Look to Africa and What It Takes to Win There","description":"\u003cp\u003e\u003cspan\u003eAfter years of growth driven by price rises, the world’s largest FMCG companies are chasing volume again. Trendtype explains why Africa is where that volume will come from, and the five adaptations companies need to win there.\u003c\/span\u003e\u003c\/p\u003e","brand":"Trendtype","offers":[{"title":"Default Title","offer_id":48855407362253,"sku":"TTRT00301","price":1995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/3115\/6173\/files\/TheVolumeShift_f432f085-bc18-4079-bd43-d8decaa4187d.png?v=1794420177","url":"https:\/\/store.trendtype.com\/products\/the-volume-shift-why-fmcg-players-must-look-to-africa-and-what-it-takes-to-win-there","provider":"Trendtype","version":"1.0","type":"link"}